Acura RDX Configurator

Acura’s RDX Configurator allows visitors to modify an RDX, using the latest in gaming engine rendering technology.

Using an Astra Mini camera to track movements, visitors can peer through a virtual window as they modify the interior and exterior of the vehicle. When the visitor moved, the vehicle and environment moved with them to provide a realistic perspective of the vehicle for the visitor.

Once modification of the vehicle is complete, the visitor is offered the ability to send an email with their modified RDX, to themselves.

The application was also integrated with analytics to track visitor sections (colors, trims, fabric) which helped to Acura further understand their customer’s preferred color and trim combinations.