HondaLens AR

Adding information to a physical object or revealing a product that is not in your physical environment is where augmented reality is at its best.

We created a HoloLens experience for Honda at the LA auto show 2017 – taking users through the history of the Honda Accord and highlighting prominent features of the all-new 10th-generation Accord.

We also created a ground-breaking HoloLens activation for the new Nissan Leaf, allowing users to choose from a menu of car features which then told the story in AR once activated by a physical car on the LEAF table.

There’s even a feature that puts a customer in the driver’s seat, and he experiences simulated traffic scenarios that are projected through the windshield. Move to the passenger seat, and the AR presentation turns to the various tech features that the all-new Accord is carry