Magnum Streets

Spinifex, in partnership with JCDecaux, launched Australia’s first facial recognition interactive billboard for Unilever. The new flavoured Magnum ice cream was on display for the public to eat virtually, using facial recognition. The user could then upload their photo from a uniquely created QR code, directly to Magnum’s Facebook page. In just one week the outdoor campaign received over 1500 uploads with an average interactive time of 1:45mins per person.