Mazda Jinba Ittai VR

Jinba Ittai is Mazda’s human centered philosophy, which focuses on the company’s mission to design and engineer their cars around the driver. Spinifex was challenged to figure out a creative yet educational way to insert visitors into a virtual world leveraging the two main focuses of this philosophy: seating position, and drivability. The VR experience allows users to get into a vehicle and watch it being built around them, as well as embrace the vehicle’s ability to beautifully handle movement and motion. Spinifex worked to make everything feel real because it was grounded in reality, honing in on the philosophy and concept of Jinba Ittai.

The experience was so successful that Mazda decided to bring the experience to additional events throughout the country, increasing use, press, and exposure to the public.